Tuesday, March 20, 2012

Ronald McDonald: Corporate Mascot or Creepy Uncle?

In 1998 a federal investigation of Web sites aimed at children found that 89 percent requested personal information from kids; only 1 percent required that children obtain parental approval before supplying the information. A character on the McDonald's Web site told children that Ronald McDonald was "the ultimate authority in everything."  


When I read the above excerpt in Fast Food Nation: The Darker Side of the American Meal, I couldn't help but think of the creepy uncle who tries to convince kids that they'll like what he sticks in their mouths but they still shouldn't tell their parents about it.

No comments:

Post a Comment